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"Waftability" is a neologism of Rolls-Royce to describes the essence of the brand

It means calm perfect motion and accelerating quickly without fuss"

 

The gentle, upswept line of the sill - known internally as the "waftline" – creates a powerful, poised stance and makes the car appear to be moving when stationary.

Tom Purves, Chief Executive Officer RR

Waftability

The Rolls-Royce grille includes the ‘RR’ badge; the radiator shell and vertical vanes of the ‘Pantheon’ grille, named for its resemblance to the portico of the ancient Greek temple; and the ‘Spirit of Ecstasy’ flying-lady ornament on top.

 

The grille was originally designed as a functional unit made for better cooling. Rolls also added a slight convex curve to the face of the grille to make it appear straighter and squarer, a gestalt principle known as "entasis".

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Today, the grille is so integral to Rolls-Royce, it essentially defines the marque.

Calm Confidence

Rolls-Royce &

Product Semantics

Rolls Royce Ghost

The unique interior of the Ghost came down to the imaginations of Sheppard and his team. The process started with a ‘mind monologue’: a verbal blueprint written down to capture initial thoughts on the models’ personalities. Alan Sheppard, Head of Interior Design

Effortless Drive

Comfort and effortless operation is an essential Promise of Rolls-Royce. The coach doors are another iconic Rolls-Royce feature and user-centric designed. The elevated body and rear coach doors with integrated closing automatic make entry and exit effortless.

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Ghost’s rotary controller is within arm’s reach to access the navigation, audio and media center on the move.

Bespoke Dreams

Rolls-Royce customers are a varied lot: there are the rock stars and princes, but just as many are entrepreneurs who strive to fulfill a long-cherished desire with the Rolls-Royce as an emblem of success.

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"Our Bespoke service is not just about distinctive designs. It’s about bringing your unique vision to life. Personalise the dashboard with your initials. Adorn the exterior with a colour close to your heart." RR Motor Cars

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