eyewear & semantics
RLR relies on the special know-how of the refined spectacle craftsmanship found in the North of Italy and Japan.
Using only high-quality acetate, frames are crafted in up to 200 steps. The combination of excellent materials, pure shapes, delicate colors and ingenious mechanism creates the intelligent designs RLR is famous for.
Deluxe with Individuality
in Mind.
Refined materials such as top-grade custom-made acetate from Italy and sheer block titanium from Japan are carefully selected and expertly processed by a small number of skilled eyewear manufacturers in Italy and Japan.
"Due to sophisticated cutting and polishing, the classic shades receive a Chameleon-effect: Depending on the light exposure, shades change softly." RLR
Authentic Materials
RLR is famous for it's sophisticated sleek shapes ranging between "Classic Understatement" and "Eccentric". Perfect sight and fit are first premise.
Intelligent use of materials, carefully integrated
details and smart technical solutions lends the distinctive charm to the spectacles.
"Anatomic facets, rivets with dark brass metal logo plaque, silicon coated screws and hinges, an extraordinary short trommel polish and a manual finish - every single detail is carefully elaborated." RLR
Design with verve.
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Authentic Corporate Culture
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Integrated Product Development
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Authentic Corporate Image
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Authentic Marketing
„Unsere Unternehmensphilosophie ist authentisch zu sein, in allem, was wir tun. Die Qualität der Produkte und Materialien, die Leute, die bei uns arbeiten, die Art, wie wir kommunizieren und die Produktfotografie, die gewollt roh und real ist und den künstlerischen Ursprung der Marke weiterträgt - all diese Komponenten definieren unsere Marke.“ Kreativdirektor Klaus Huber