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eyewear design

Robert La Roche is a small premium manufacturer of optical frames and sunglasses based in Austria since 1973.

With deep industry expertise and precise craftsmanship, as well as an understanding of artistic design and cutting-edge technology RLR is a pioneer of vanguard eyewear.

Luxury with Individuality

in Mind.

RLR develops every year one ladies and one men's collections consisting of optical glasses and sunglasses. According to RLR's understanding of fine craftsmanship only limited editions are produced in a handcrafted process. Every collection starts with a market and trend research with regard to socio-cultural trends, as well as product and fashion trends to find inspirations for new materials, forms and colors. After visualizing selected ideas and scenarios a main design strategy is defined. Designer elaborate every collection in close dialog with quality management and production.

Design & Development Process

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